Beads of Bali

In this video, one of the owners of Soft Flex discusses the company's new line of beading wire for the hobby craft industry -- Econoflex. This product is a 7-strand product that is low cost (made in China) and made of 70% recylced steel. Econoflex is also nylon coated for ease of use. The company focuses on "continuity of color" across batches. Econoflex comes in a variety of colors. This product is intended to help local bead stores to compete with the big box hobby and craft stores, such as Michael's.

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